by Hunter Jackson | Jan 18, 2026 | OOH news
In the evolving landscape of out-of-home (OOH) advertising, consumer data has emerged as the linchpin for transforming static billboards into precision-targeted campaigns that capture attention amid urban hustle. Marketers now harness location intelligence, mobility...
by Hunter Jackson | Jan 18, 2026 | OOH news
The Walt Disney Company has made a landmark move in its marketing leadership, establishing a new enterprise-wide marketing and brand organization led by Asad Ayaz as its first-ever Chief Marketing and Brand Officer. Announced on January 14, 2026, the restructuring...
by Hunter Jackson | Jan 18, 2026 | OOH news
John Gentry, the chief executive officer of supply-side platform OpenX and a pioneering figure in adtech, died on Wednesday evening after a prolonged battle with cancer. He was 58. In a poignant LinkedIn post scheduled to appear after his passing, Gentry reflected on...
by Hunter Jackson | Jan 18, 2026 | OOH news
Smart cities are fundamentally reshaping the landscape of out-of-home advertising, creating unprecedented opportunities for brands to deliver personalized, data-driven campaigns at scale. As urban centers worldwide embrace interconnected technologies—from IoT devices...
by Hunter Jackson | Jan 18, 2026 | OOH news
In the evolving landscape of out-of-home (OOH) advertising, targeted campaigns promise unprecedented precision, leveraging mobile location data, geofencing, and real-time analytics to deliver hyper-relevant messages to passersby. Yet as technologies like precise...
by Hunter Jackson | Jan 17, 2026 | OOH news
In the dim glow of 19th-century streetlamps, out-of-home (OOH) advertising flickered to life, propelled by a lithographic breakthrough in 1796 that enabled the mass production of illustrated posters on smooth stone or metal plates. This innovation, building on...
