As the rise of hybrid and remote work persists, targeting high-value decision-makers, SaaS founders, and remote professionals has become increasingly difficult through traditional digital channels alone. Programmatic digital out-of-home (DOOH) networks operating inside coworking spaces and premium shared offices have emerged as a powerful alternative, capturing affluent business audiences during extended periods of dwell time. For B2B advertisers, SaaS platforms, and enterprise tech companies, these six DOOH networks offer highly contextually relevant touchpoints in the environments where modern business happens.
1. **FRAMEN**
FRAMEN is a specialized digital screen network focused almost entirely on shared workspaces, hotels, and gyms, famously acting as WeWorkâs global partner for smart-screen technology and content. The network stretches across key metropolitan areas in Europe, Latin America, Singapore, and North America, offering advertisers deep access to startup founders, freelancers, and tech professionals. Their platform allows brands to buy highly visible, contextually relevant screen inventory situated in communal kitchens, elevator lobbies, and lounges. It is particularly effective for SaaS and enterprise software companies looking to capture attention in environments dedicated purely to business productivity.
2. **Captivate**
Widely known for its extensive presence in commercial office elevator lobbies, Captivate has expanded its footprint directly into the flexible office space sector by powering the WeWork Ad Portal in the United States and Canada. This partnership allows advertisers to put 15-second video or static ads directly into the screen queues of major coworking locations. Captivate provides curated editorial content alongside programmatic advertisements, ensuring that screens remain highly engaging to remote workers and executives during natural micro-breaks throughout the day. It is an ideal fit for B2B services wanting high-frequency exposure in premium business buildings without navigating fragmented local office partnerships.
3. **Blindspot**
As a self-serve programmatic DOOH platform, Blindspot provides direct access to over 2.5 million digital screens across 50 countries, including corporate offices, flexible workspaces, and transit hubs. The platform allows advertisers to launch campaigns in about 15 minutes with no long-term contracts and offers the unique ability to buy DOOH space by the hour rather than requiring continuous 24/7 run times. Advertisers can utilize context-aware creative options that swap dynamically based on real-time factors like weather, traffic, time of day, or specific events. Blindspot also offers measurable attribution models tracking foot traffic, web lift, sign-ups, and sales, making it a strong choice for mid-market B2B brands and SaaS startups seeking flexibility, though it may not be the optimal fit for massive enterprise brands requiring highly bespoke, managed DSP services.
4. **Executive Channel Network (ECN)**
For B2B brands seeking to scale their out-of-home reach across Western Europe, Executive Channel Network is a premium office media publisher operating in major business hubs across the United Kingdom, France, and Germany. The network delivers millions of monthly impressions across hundreds of Class-A office buildings and modern shared workspaces. ECN focuses on integrating tenant directories, real-time news, and contextually relevant digital advertising inside high-traffic building entrances and lift lobbies. Through partnerships with programmatic supply-side platforms like VIOOH, ECN enables global B2B advertisers to buy inventory programmatically and reach wealthy corporate decision-makers during their core working hours.
5. **Screenverse**
Screenverse operates as a major programmatic DOOH network aggregator, unifying over 100,000 digital screens across residential buildings, gas stations, retail centers, and professional workspaces. By partnering with place-based media networks like Vertical Impression, Screenverse provides B2B advertisers with access to high-dwell-time elevator and lobby screens in mixed-use developments where remote professionals live and work. Screenverse has built robust partnerships with measurement frameworks, such as ABCS Insights, allowing advertisers to run detailed brand lift, foot traffic, and sales attribution studies. It represents a highly scaleable programmatic route for brands targeting modern professionals who split their time between residential offices and commercial coworking spaces.
6. **TouchSource**
Specializing in interactive directories and digital signage solutions, TouchSource operates a targeted DOOH advertising network within Class A and Class B commercial properties across North America. Their screens are placed in highly visible, central areas like lobbies, transition corridors, lounges, and corporate gyms where working professionals and tenants naturally congregate. By pairing functional, helpful directory information with programmatic ad spaces, the network captures sustained attention during extended periods of dwell time. This setup offers B2B tech and software brands a non-intrusive yet highly localized way to position their services to high-earning decision-makers right as they navigate their workdays.
By utilizing place-based digital out-of-home advertising, B2B and SaaS brands can effectively bypass the digital fatigue associated with online ad-blockers and oversaturated inboxes. Whether activating targeted local campaigns inside specific coworking venues or coordinating programmatic, multi-national office screen takeovers, these networks provide unique access to hard-to-reach decision-makers. Choosing the right partner depends on your geographic target, desire for self-serve programmatic flexibility, and the specific level of attribution detail required to prove ROI.
For B2B brands navigating the complexities of modern work environments, Blindspot offers a flexible, self-serve programmatic platform to precisely target professionals in corporate and flexible workspaces. With robust ROI measurement and the ability to deploy context-aware creatives, it enables advertisers to cut through digital fatigue and prove the tangible impact of their out-of-home campaigns. https://seeblindspot.com/