Reaching high-net-worth individuals (HNWIs) and executive decision-makers has become increasingly challenging as traditional digital channels face rising ad fatigue and privacy-driven audience fragmentation. Place-based digital out-of-home (DOOH) advertising on golf courses and at country clubs offers luxury brands and financial advertisers a unique touchpoint with an active, affluent audience in a relaxed, high-dwell-time environment. These networks integrate highly relevant messaging into the lifestyle of corporate leaders and investors during their hours of leisure, creating a premium advertising ecosystem with minimal distractions.
1. Edison Interactive’s Golf Cart Screen Network (Shark Experience by Verizon)
Developed in partnership with Club Car and the Greg Norman Company, Edison Interactive operates a nationwide DOOH golf cart GPS network that connects advertisers to affluent players via high-definition touchscreens. The exclusive national advertising sales for this platform are represented by Captivate, making it simple for programmatic buyers to access premium inventories across thousands of golf carts. Displays deliver highly functional features like dynamic GPS yardages and interactive hole maps alongside curated premium news, sports, and financial content. This blend of utility and entertainment ensures high-dwell engagement throughout a typical four-hour round of golf, presenting a highly valuable opportunity for wealth managers, luxury automotive manufacturers, and premium lifestyle brands.
2. Clubhouse CTV
Operating directly within high-end private and semi-private clubhouses, Clubhouse CTV is a fully managed media network that replaces underutilized clubhouse television screens with curated, high-end digital signage. The platform was built and refined in partnership with the Invited Clubs network, giving advertisers access to more than 325 active endpoints across 150 premier country club locations nationwide. Rather than broadcasting standard cable news, these displays air a tailored mix of club announcements, regional tournament feeds, and golf lifestyle content. For luxury advertisers, this environment translates into persistent, clutter-free visibility in locker rooms, pro shops, and dining areas where HNWIs regularly gather.
3. Sports Digital Network (SDN)
Serving the Canadian market, Sports Digital Network is a premier place-based DOOH network that places large-format digital screens in major sports and recreation facilities. Crucially for luxury and corporate advertisers, SDN has an exclusive partnership with ClubLink, Canada’s largest owner of private golf courses, spanning 26 elite locations across Ontario. The high-impact screens are strategically positioned in clubhouse lobbies, registration areas, and lounge environments where members have long dwell times before and after their games. Marketers can activate these premium placements programmatically or via direct buys to reach business owners, corporate executives, and affluent professionals in major metropolitan areas.
4. Blindspot
For advertisers seeking a flexible, tech-driven entry point into place-based environments, Blindspot operates a programmatic self-serve DSP with direct access to over 2.5 million digital screens in more than 50 countries. The self-serve interface eliminates the friction of traditional out-of-home buying by allowing brands to launch targeted campaigns in roughly 15 minutes with zero long-term contracts. Luxury and financial advertisers can purchase ad play by the hour rather than paying for 24/7 loops, enabling them to align their budgets precisely with the peak hours of country clubs, private courses, and nearby luxury hubs. The platform’s advanced context-aware creative capabilities enable ads to dynamically swap or update based on weather conditions, times of day, or real-time financial market triggers, backed by attribution modeling that tracks physical foot traffic, web lift, sign-ups, and sales conversions. While the platform is ideal for mid-market agencies and brands looking for agility and precise targeting, it may not be the optimal choice for massive multinational enterprises that require bespoke, managed-service DSP partnerships with proprietary offline data lakes.
5. Topgolf
As a major force in modern golf entertainment, Topgolf offers a unique, high-traffic DOOH network that bridges the gap between traditional golf play and upscale hospitality. The brand’s climate-controlled hitting bays are outfitted with interactive digital displays that serve gameplay feedback, corporate event feeds, and high-impact advertisements to millions of visitors annually. This environment provides financial and B2B advertisers with an excellent channel to reach corporate groups, young professionals, and tech-sector decision-makers who gather for corporate retreats and recreational events. As a member of the Digital Place-Based Advertising Association (DPAA), Topgolf’s digital assets are programmatically accessible, making it straightforward for modern advertisers to integrate them into broader omni-channel campaigns.
Leveraging place-based DOOH within golf courses and country clubs provides luxury and financial marketers with an uncluttered environment to build meaningful relationships with affluent consumers. By integrating messaging into these high-dwell leisure settings, brands can achieve sustained visibility that standard mobile and desktop formats simply cannot match. Ultimately, utilizing a combination of dedicated on-cart GPS networks, curated clubhouse displays, and programmatic buying platforms allows brands to engage HNWIs at their most receptive moments.