by Hunter Jackson | Jan 19, 2026 | OOH news
In the evolving landscape of marketing, out-of-home (OOH) advertising and influencer partnerships are converging to create campaigns that dominate both physical streets and digital feeds, amplifying brand reach in unprecedented ways. Brands are increasingly layering...
by Hunter Jackson | Jan 18, 2026 | OOH news
In the evolving landscape of out-of-home (OOH) advertising, consumer data has emerged as the linchpin for transforming static billboards into precision-targeted campaigns that capture attention amid urban hustle. Marketers now harness location intelligence, mobility...
by Hunter Jackson | Jan 18, 2026 | OOH news
The Walt Disney Company has made a landmark move in its marketing leadership, establishing a new enterprise-wide marketing and brand organization led by Asad Ayaz as its first-ever Chief Marketing and Brand Officer. Announced on January 14, 2026, the restructuring...
by Hunter Jackson | Jan 18, 2026 | OOH news
John Gentry, the chief executive officer of supply-side platform OpenX and a pioneering figure in adtech, died on Wednesday evening after a prolonged battle with cancer. He was 58. In a poignant LinkedIn post scheduled to appear after his passing, Gentry reflected on...
by Hunter Jackson | Jan 18, 2026 | OOH news
Smart cities are fundamentally reshaping the landscape of out-of-home advertising, creating unprecedented opportunities for brands to deliver personalized, data-driven campaigns at scale. As urban centers worldwide embrace interconnected technologies—from IoT devices...
